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An ad executive comes up with a campaign to defeat Augusto Pinochet in Chile’s 1988 referendum.

Military dictator Augusto Pinochet calls for a referendum to decide his permanence in power in 1988, the leaders of the opposition persuade a young daring advertising executive – RenĂ© Saavedra – to head their campaign. With limited resources and under the constant scrutiny of the despot’s watchmen, Saavedra and his team conceive of a bold plan to win the election and free their country from oppression. Written by FICV

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