Mitch is a middle aged big-city radio ads salesman. He and his friends Ed and Phil are having mid-life crisis. They decide the best birthday gift is to go on a two week holiday in the wild west driving cattle from New Mexico to Colorado. There they meet cowboy Curly who not only teaches them how to become real cowboys, but also one or two other things about life in the open air of the west.
On the verge of turning 40, an unhappy Manhattan yuppie is roped into joining his two friends on a cattle drive in the southwest.